You can sit any man down at a piano. Most can bang out the same three songs they learned in middle school, a few can tune it, and almost nobody can sit there and compose something worth listening to. That piano is AI. The way highly systemized public homebuilders are approaching AI right now tells […]

Uplist has launched Homebuyer Intelligence, a listing-connected tool that lets homebuyers see mortgage lender-specific payment estimates and affordability strategies while they are viewing a property in person or online.

New Home Star explores how connected buyer veri, builder CRM strategies and AI are helping builders improve sales and marketing and speed-to-lead.

As new home sales decline across the country, solving the trade labor shortage has become a lower priority for most production homebuilders. Most builders recognize that the strength of their production apparatus atrophies the longer it lies dormant, but how many are taking the necessary intermediate steps before they determine how to restore its production […]

M/I Homes is deploying Prophetic to speed land screening, diligence, and go or no-go decisions across multiple markets.

Lenders often mistakenly treat loan officer productivity as an individual trait, overpaying for top producers while ignoring the structural and operational factors that actually drive those results. By redefining productivity as an outcome of market alignment and investing in mid-tier originators, institutions can reduce costly turnover and achieve more sustainable, long-term growth.