Brokerages invest in tech, but agents stay for trust, leadership access, and connection, especially in hybrid models and acquisitions.

In business, executives often spend months modeling synergies, forecasting EBITDA improvements, and calculating cost savings. Yet the factor most likely to determine whether a merger, acquisition, or integration succeeds rarely appears in a spreadsheet: culture. The homebuilding industry offers a useful example. A structured, process-driven builder such as Beazer Homes and a more entrepreneurial organization […]