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Owning the first click: How digital brand ownership shapes visibility and lead generation

admin May 20, 2026

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Agents are shifting to owned domains and personal websites to improve SEO visibility, branding control and lead ownership.

Last News

Leadership

First America Homes enters DFW arena with a new division

admin June 3, 2026

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First America Homes is entering Dallas Fort Worth, starting in Anna’s Leonard Trails, adding a new North Texas division and pipeline.

Mortgage

Splitero closes $296M home equity investment securitization

admin June 3, 2026

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Splitero’s $296M HEI securitization closed May 27 with 4 note classes rated by Morningstar DBRS, led by Barclays and Nomura.

Mortgage

LoanCare launches CoreSync private-label servicing platform

admin June 3, 2026

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LoanCare launched CoreSync, an API platform that embeds servicing into lender apps and sites, with broader availability expected in Q3 2026.

LendingLife

Sam Valverde: Pulte’s DNI role won’t sideline GSE reform

admin June 3, 2026

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Sam Valverde told an IMN conference crowd that the FHFA director’s increased face time with President Trump could actually fast-track a potential stock sale.

Mortgage

All American Home Mortgage acquires Liberty Home Mortgage branch in Las Vegas

admin June 3, 2026

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All American Home Mortgage acquired Liberty Home Mortgage’s Las Vegas branch and hired its team, expanding staffing.

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