Comparing real estate agent GCI can drive reactive choices, hide costs, and distract from retention, trust and client value.

Stockton Mortgage has appointed Christy Soukhamneut as chief strategy and innovation officer to lead operational transformation.

Kelley Blue Book Homes enters home value estimates and routes sellers to screened agents, positioning pricing trust against Zillow’s Zestimate.

Century 21 has completed 16 merger and acquisition deals in 2026, following 24 transactions last year — a roughly 40% increase from 2022.

Homebuyers are using ChatGPT and other LLMs to choose agents. This guide explains realtor AEO and GEO, plus DIY and expert steps, including Google Business Profile optimization, review strategy, schema, citations and PR.

Real estate agent drive time can total about 5 hours a week. Use it for training, thinking and dictation to reduce wasted time.