Homebuyers are using ChatGPT and other LLMs to choose agents. This guide explains realtor AEO and GEO, plus DIY and expert steps, including Google Business Profile optimization, review strategy, schema, citations and PR.

For listings that sit in 2026, document exposure, compare comps and DOM, then discuss pricing with clear seller expectations.

Somewhere right now, someone who needs exactly what you do is typing your name into a search bar. They’re reading your LinkedIn profile. They’re scanning what you’ve posted, what others have said, what shows up, and what doesn’t. They’re forming an opinion. And by the time you actually speak to them, that opinion is mostly complete.

Top producers leave after quietly outgrowing the brokerage, feeling invisible or getting recruited with more specific support. The fix is proactive retention conversations and removing day-to-day friction before they resign.

HousingWire spoke with Dawn Kernicky, senior vice president of late stage default at ServiceMac, about leadership, navigating industry change and the importance of balancing operational efficiency with customer empathy in mortgage servicing.