- Home
- •
- Agent
Agent
Most AI-altered listings go undisclosed, California law bans it
More than 90% of altered images showed no visible disclosure language on the image itself, captions, listing descriptions or adjacent text.
How real estate agents are losing deals — and what to do about it
Slow or missed inquiries can cost agents two deals a month, or $192,000 a year, use tracking, follow up and automation to improve response.
Zillow rolls out personalized homebuying hub
Zillow Summer Launch 2026 adds a guided buyer hub, Verified Pre-approval, and shared collection to streamline search to close.
Consistency spells top 2026 RealTrends Verified rankings for Gary Mercer Sr.
As an individual agent, Mercer reported $167.35 million in transaction volume across 241 sides for 2025 — both ranking No. 1 in Pennsylvania.
Intent beats volume: What real estate teams are learning from AI-powered follow-up
Insights from one million calls show intent based targeting, better context, and local numbers can improve appointment conversion.
Summit Sotheby’s International Realty shines in 2026 RealTrends rankings
Summit Sotheby’s counts the No. 1, No. 7, No. 8 and No. 11 ranked Utah agents among its ranks — along with three more in the top 20.
