HAAR named association veteran Tiffany James CEO. She will oversee ValleyMLS, serving nearly 5,000 North Alabama real estate professionals.

Audit your CRM, re-engage the last 12 months of non-closers, and run A, B, C cadences to lift conversions without new leads.

HouseWhisper introduced Lead Engine and Rules Engine to automate outreach and lead routing, with rules by ZIP code, language and price range.

Agents can lose about $16,000 a month when 10 leads go unanswered and 20% would have converted, at $8,000 per closing.

The updated platform expands beyond lead generation by combining exclusive seller leads with monthly homeowner equity reports and more.

Houlihan Lawrence named Vicki D’Agostino sales leader for its Scarsdale office, after leadership roles at Compass and William Raveis.