Agents can lose about $16,000 a month when 10 leads go unanswered and 20% would have converted, at $8,000 per closing.

The updated platform expands beyond lead generation by combining exclusive seller leads with monthly homeowner equity reports and more.

Houlihan Lawrence named Vicki D’Agostino sales leader for its Scarsdale office, after leadership roles at Compass and William Raveis.

Most lost deals in a brokerage are invisible. They don’t show up in a report. Nobody flags them. They just never happen.

A buyer reaches out, an inquiry comes in, and somewhere in the first few minutes the momentum is gone. The deal didn’t fall through on price or inventory. It fell through in the gap between the inquiry landing and anyone doing something useful with it.