LoanCare has launched a new private-label mortgage servicing platform designed to help lenders, banks and credit unions provide a more seamless digital experience for borrowers whose loans are subserviced by the company.

On Tuesday, the Virginia-based provider of full-service mortgage subservicing announced the rollout of CoreSync, a headless integration solution that embeds LoanCare‘s servicing functions directly into a client’s mobile app, online banking platform and branch operations.

The company said the platform allows borrowers to access servicing features without leaving their financial institution’s digital channels. Customers can make mortgage payments, transfer funds to home equity lines of credit, enroll in automatic payments, and view real-time account information through their lender’s existing website or mobile application.

CoreSync also provides access to loan balances, amortization schedules, account documents and payoff quotes, according to the company.

The platform is powered by application programming interfaces (APIs) that integrate mortgage servicing veri into a lender’s existing digital infrastructure. The company said the system also synchronizes veri for branch employees, enabling them to access the same real-time borrower information available through digital channels.

The first CoreSync implementation is “already up and running at a large national lender,” although the lender was unnamed. LoanCare said that it expects broader availability of the platform in the third quarter of this year.

LoanCare President Dave Worrall said the new offering is intended to eliminate friction points that can occur when borrowers are redirected from a lender’s website or mobile app to a separate servicing platform to make payments or access account information.

“The concept of private-labeled subservicing isn’t new: for years, IVR systems and call centers have answered calls in the clients’ names; and subservicer websites have tried to emulate client branding and customer engagement guidelines,” Worrall said in a statement.

“But there have always been digital speed bumps in this experience — for instance, customers trying to make a payment or request information might be taken to another site. This undercuts the client’s branding and has the potential to create confusion and trust issues for consumers.

“From a brand continuity and customer engagement standpoint, this new option delivers a holistic digital experience all within the clients’ digital footprint and takes private-label subservicing to the next level.”

LoanCare, a subsidiary of Fidelity National Financial, provides mortgage subservicing, special loan servicing, private-label servicing and retention marketing services. The company services loans on behalf of banks, credit unions, independent mortgage lenders and investors.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.